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Pia Heidenmark Cook

Board Member & Former CSO at IKEA

Co-Creating a Sustainable Future with Young People featuring Pia Heidenmark Cook

The world knows about Greta Thunberg, but we are bringing you someone else from Sweden who has been quietly making a large contribution on topics of sustainability as a business leader for decades.

In our first episode, a special guest is joining us – Pia Heidenmark Cook. Pia has served at board levels for global institutions like IKEA, Decathlon, Bupa, and more. She shares her insights on building sustainable cities, the importance of nature for mental health, and the advancements in technology that give young people the skills to tackle global challenges.

But it’s not just about the problems we face – Pia also emphasizes the need for collaboration and inclusivity in finding solutions. She encourages adults to work alongside youth rather than abdicating their power and expecting them to fix everything. Together, we can create a better future.


02:06 How a curiosity-driven person seeks sustainable, livable cities.

04:05 Nature’s significance in childhood development and well-being.

06:36 New building approaches promote eco-friendly environments.

11:32 Appreciation for connections and seeing the big picture.

15:12 Enormous opportunity today: world at youth’s fingers.

21:52 Engaging younger people and empowering young employees.

26:39 Platform democratizes skill development, diversity enables learning.

27:50 Building digital skills in education and future job concerns.

31:43 Benefits and drawbacks of AI regulation and reflection.

35:14 Inspiration from Pia for a better world.

Connect with Pia Heidenmark Cook



Dr Gavin Towler

Dr. Gavin Towler

Corporate Chief Scientist, Sustainability Technologies | Honeywell